Gymnosis
by Blink Fitness
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Deep breaths, positive affirmations and hypnotizing patterns. Blink Fitness approached us to create deeply satisfying patterns to lure you into going to the gym.
Loops
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Design Exploration
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Our team explored a lot of ways of distorting the typeface and creating patterns through our design phase. At the begining we experimented a lot with color and different ways of creating contrast between shots. These frames are just some selects of that initial design exploration.
Credits
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Client:
Blink Fitness
Directed by:
HUE+CRY
Executive Producer:
Scott Friske
Head of Production:
Jeff Bybee
Producer:
Cloie Leger Watson
Production Coordinator:
Meagan Shawron
Creative Director:
Matt Darnall
Art Director:
Luis Roca
Design:
Luis Roca
Trish Janovic
Murilo Almeida
Vincenzo Marchese Ragona
Animation:
Luis Roca
Murilo Almeida
Vincenzo Marchese Ragona