Do Epic
by Mountain Dew
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I bet that the first thing that comes into mind when you think about Mountain Dew is charging ATVs that swoop right in front of your eyes, and right when they hit mid-air they turn into a skateboarder getting into a half pipe, right?
We got approached by MOTIVE to create a fluid action-packed ad, showcasing all the cool things you can do while enjoying a Mountain Dew.
I was in charge of developing and Art Directing this spot, leading artists through their shots while animating mine and handling the timeline.
Selected Frames
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Animation Process
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Animatics were established to give a sense of how the camera and characters would work together. After that we started developing our environments and began to merge both cel and 3D assets to create fluid and seamless scenes.
Character Development
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A big part of the project was creating the gang. Who are this guys and how do they look like? We started by researching trends and looking for outfits and vibes that felt good. Here i was able to help talented artists Lauren Detling and Trish Janovic to find their groove.
Credits
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Client:
Mountain Dew
Directed at:
MOTIVE
Executive Producer:
Scott Friske
Head of Production:
Jeff Bybee
Producers:
Chad Alber, Cloie Leger Watson
Creative Director:
Matt Darnall
Art Director:
Luis Roca
Design:
Trish Janovic, Lauren Detling, Mackenzie Schlagenhaft
2D - Cel Artists:
Lauren Detling, Luis Roca, Mathijs Luijten, Joseph Meredith, Adam Henderson
3D:
Travis Schmidt, Daniel Salaverri
Storyboards:
Michael DeWeese
Sound:
Overcoast