Real Pain
by One Medical
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One Medical approached us to collaborate and create this anthem video. Together we scripted the spot, outlining how One Medical’s services can improve upon the often cumbersome Healthcare process - creating a healthier happier you.
Art directed, animated, and developed this project with the beautiful people at HUE+CRY.
Process
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Solving common healthcare problems is One Medical’s main goal. They want to assure their clients that with them they can feel safe and taken care of. We wanted to develop a visual style that had its foundations in editorial illustrations, with simple environments and a curated color palette that would allow our keyframes to work their magic.
Credits
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Client:
One Medical
Executive Producer:
Scott Friske
Head of Production:
Jeff Bybee
Producer:
Cloie Leger Watson
Production Assistant:
Meagan Shawron
Creative Director:
Matt Darnall
Art Director:
Luis Roca
Design:
Trish Janovic, Lauren Detling Cash, Ivy Jin, Yorlie Avila, Luis Roca, Matt Darnall
Animation:
Lauren Detling Cash, David John Reyes, Travis Schmidt , Joseph Merideth, Luis Roca