Golden State Warriors

by Rakuten

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Rakuten partnered with H+C to create a bespoke motion package to play on dozens of screens at the Chase Center during Golden State Warriors games.

This visual package defined their sports marketing going forward. We wanted to make action-packed graphics that are playful but give you enough room to breathe and read Rakuten’s promotions.

Role

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Art Direction - Design - Animation
Created @HUE+CRY

Selected Frames
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Credits
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Client:
Rakuten

Executive Producer:
Scott Friske

Head of Production:
Jeff Bybee

Senior Producer:
Bethany Novak

Creative Director:
Matt Darnall

Art Director:
Luis Roca

Design:
Trish Janovic, Luis Roca

Animation:
Luis Roca, David Reyes, Travis Schmidt

3D Animation:
Travis Schmidt, Daniel Salaveri